An online service provider (OSP) can, for example, be an Internet service provider, an email provider, a news provider (press),
an entertainment provider (music, movies), a search engine, an e-commerce site, an online banking site, a health site, an official government site,
social media, a wiki, or a Usenet newsgroup
In its original more limited definition, it referred only to a commercial computer communication service in which paid members could dial via a
computer modem the service’s private computer network and access various services and information resources such as bulletin board systems,
downloadable files and programs, news articles, chat rooms, and electronic mail services. The term “online service” was also used in references to
these dial-up services. The traditional dial-up online service differed from the modern Internet service provider in that they provided a large degree
of content that was only accessible by those who subscribed to the online service, while ISP mostly serves to provide access to the Internet and
generally provides little if any exclusive content of its own.

Whether you’re shifting or just beginning to take your business online or just expanding your website, prioritizing your online presence is a must.
54% of consumers reported that they base their decisions on a business’s online presence. On top of that, 92% of consumers say they’ll switch to
another company after three or fewer bad experiences.
Quality online presence doesn’t just help you retain customers, it also helps your business to:

-Build brand awareness
-Finalize transactions
-Get referrals from happy customers
-Increase brand loyalty
-Increase revenue — customers are often willing to pay more for good online services