Phone Survey
Our staff conduct these type of phone survey. Respondents need to answer questions related to the research topic.
✓ Marketing research survey
✓ Financial research survey
✓ Data collecting survey
✓ Quality Control
✓ Voting Polls
A phone survey is a research methodology where an interviewer administers a questionnaire to the respondent during a phone call reading it on a computer. CATI is the acronym of Computer Assisted Telephone Interviewing. The questionnaire is not just an interview guideline but it automatically leads the questionnaire flow and how these questions have to be formulated. The interviewer cannot edit the questionnaire script nor the single question: his role is that of an intermediary between the respondent and the questionnaire. Also, the interviewer can give explanations when questions are unclear to improve the response rate. Different types of questions are asked in a sequential order thanks to filters and logic conditions that automatically regulate the questionnaire. This technique guarantees accuracy in questionnaire administration thanks to the presence of the interviewer that can help data collection.The interviewer will just need an internet connection and a phone (a real one or software if you’re working with VoIP). The most advanced software, like IdSurvey, is web-based so they don’t need an installation and they can be accessed with any browsers. Thanks to this option, small research agencies (that don’t own a call center) can let their interviewers work from home, saving money and improving flexibility. Outbound. Some specific phone survey may require a different method to allow respondents to reach the call center. Inbound. When using Inbound, the dialer forwards the call to the first interviewer available. The interviewer can take the call and start the interview after he searched and identified the respondent in the software database. You can also set the survey as mixed mode. This outbound-inbound mode is usually used to manage calls that the call center gets after an attempt of call. In fact it’s really frequent that contacts call back the number to know who called them. Mixed mode allows to retrieve these calls optimizing the redemption of the survey.
